Spirit Profiles

A 2-minute pour

In the coming entries, I want to share with you how I see this world of spirits, which I think will be a different approach than has been presented before. As a detective examines the mind and behavior of criminal mind and is a criminal profiler, I see myself as one who examines the content and ‘behavior’ of what is inside each bottle I taste. My goal is to sit with a bottle and listen first. What is it trying to tell me? What is the story that it wants me to hear. I know this is more of an esoteric approach and many of you might be thinking already that this guy has lost the plot, but please stick with me.

I have been for years, interested in profiles of personality - especially the Myers Briggs Personality Type Indicator test, referred to the MBTI for short. It occurred to me that as each of individually have different personalities, so do each of the spirits I come across. Some are shy and slow to reveal their story, some are more extroverted in how they present themselves. When I taste a spirit, I often see age, gender, occupation and other signs of who they are.

So as I occasionally present different bottles to you throughout these entries, it will be to provide a story of how a particular bottle expresses itself to me, in hopes that I can convey a context of understanding to the uniqueness of each bottle beyond ‘good’ and ‘bad’.

So journey with me as I find their stories, explain the origins of different spirit categories, travel through history to discover how we have not just come to hold a particular bottle in our hands, but to see that we holding a mystery revealed.